We're on a mission to make wine joyful
Wine Journey Hub was born from a simple belief: wine is one of humanity's greatest pleasures — and it should be accessible, explorable, and fun for everyone.
Our story
It started with a frustration. Jora and Enea — a sommelier and an engineer — kept meeting wine lovers who felt intimidated by an industry full of jargon, snobbery, and steep price tags.
They set out to build something different: a platform where you could track your tastings without judgement, discover wines you'd actually love, and connect with others who shared your curiosity. Four years later, Wine Journey Hub is home to thousands of enthusiasts from over 60 countries.
What we stand for
Wine for Everyone
We believe great wine shouldn't require a degree or a big budget. Our platform welcomes absolute beginners and seasoned experts alike.
Global Curiosity
From Georgian qvevri to Napa Cabernet, we celebrate wine in all its diversity — every region, every grape, every story.
Community First
The best wine experiences are shared. Everything we build puts our community of enthusiasts at the centre.
Always Learning
Wine is a lifelong journey. We're here to make every step of that journey joyful, educational, and delicious.
Our journey so far
2022
Wine Journey Hub founded over a bottle of Barolo in Turin.
2023
Private beta launched with 200 hand-picked members.
2024
Tasting journal hits 10,000 entries. Wine region explorer launched.
2025
Community forums, leaderboards and mobile app beta released.
2026
Public launch — you're here! Join us for the next chapter.
Meet the team
Six wine-obsessed people building something they actually use.
Jora Vila
Co-founder & CEO
Former sommelier with 15 years in Michelin-starred restaurants across Europe.
Enea Paja
Co-founder & CTO
Wine lover and engineer who built the first version on a weekend after one too many Burgundies.
WineWitch
Head of Community
WSET Diploma holder and passionate advocate for making wine accessible to everyone.
CorkyD
Lead Designer
Obsessed with beautiful interfaces and equally obsessed with Portuguese Alentejo wines.
DataSip
Head of Data
Turns tasting notes into insights. Loves natural wine and data visualisation equally.
VineScribe
Wine Content Lead
Certified wine educator with a column in three European wine publications.
Ready to start your journey?
Join thousands of wine lovers who are already exploring.
Join for free →